Here’s what we learned. Don is an independent creative director providing design and advertising services to companies of all sizes from start-ups to Fortune 100. His company, August Design Group, is part of a creative consortium which allows him to provide any and all marketing services a client needs with the budget and results they desire.
What type of work do you do?
I provide marketing solutions that create value. I work with clients to understand who their audience is, what their decision-making habits are and how best to reach them. This can happen through a simple brochure or an integrated campaign. The results: customer-grabbing, thought-provoking and business-transforming creative.
What is your approach?
I believe that strategic communications should motivate, not manipulate. Your design and advertising should share your story and core values in a way that creates trust, interest and inspires engagement.
What is a creative consortium?
A creative consortium is a group of like-minded creatives with different specialties that call upon each other when a client has a specific need. In this day and age, you can’t be an expert in everything – so you find them. My strength is creative strategy and design. I can write and design almost anything but will reach out to my group for a programmer, printer or photographer when needed.
What industries do you specialize in?
My most consistent clients are B2B, Education and Non-Profit. Clients include Oticon, Bayer, BD, Rider Insurance, Norwich University, Stevens Institute of Technology and The Pingry School. However, I can work with just about anyone in almost any business.
Is there any job too small or too big?
Most of the time the answer is “no”. For example, on the small side, I just finished a honey jar label for a local farm. On the large side, currently working with Norwich University on launching a satellite location in Denver that includes a full marketing plan – advertising (billboards, buses, digital, print), social media, websites and landing pages, exterior signage and interior environment graphics. However, if a project is out of my scope of services, I will always let you know.
Want to learn more? You can find August Design Group at www.augustdg.com or contact Don directly at 973-401-1333 or [email protected].